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The Hong Kong Awards for Industries is an Awards Scheme recognising
excellence. To this end, a striking symbol has been designed for the
Hong Kong Awards for Industries, expressed both in the award logo and
in the trophy received by winners. The concept for the corporate identity
is the juxtaposition of two precious elements, a pearl and a pierced
jade amulet, to form a design which has happy connnotations in both
Chinese and Western contexts.
The pearl (Zhu) is of particular significance to Hong Kong, an ancient
source of finest pearls in China, and traditionally known as the Pearl
of the Orient. The jade amulet (Bi) represents Heaven, according to
Eastern Han scholar Zheng Xuan. The pierced disc resembles the ancient
calligraphic symbol for the sun, and on the Hong Kong Awards for Industries
logo the amulet is decorated with a stylised version of the traditional
'grain' pattern. In Chinese, the two words together signify a perfect
match. In the Western context, the two symbols together form the letter
'Q', which is widely associated with the concept of quality.
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